So, you’re thinking about self-publishing your first novel on Amazon? Or you have already self-published your first novel and are wondering why you aren’t getting the orders that you originally envisioned. Maybe you have been hardened by the self-publishing world and clicked on the article to commiserate with a fellow self-published author. Whatever brought you here, welcome.
Authors arrive at the decision to self-publish for a variety of reasons. Perhaps you spent years receiving rejection letters from agents, only to turn to the self-publishing world as a last resort. That’s the category I fit into but have come to the realization that it isn’t a last resort, and it definitely isn’t easy. Others chose self-publishing because they wanted control over every aspect of their journey.
Even with all that control, there are still some things to take into consideration before you begin your self-publishing journey. Take it from a guy who learned these lessons the hard way, so you don’t have to. Here are the 10 lessons I learned from publishing my first 2 novels on Amazon, in no particular order.

- You need to hook them. The first page is crucial. That first sentence? It needs to be a banger. Why? If you bore a reader on the first page, what’s the likelihood of them finishing your book? Not likely. This can be achieved by getting straight to the action instead of ten pages of setup. My first novel had fifty pages of setup before anything substantial happened. I decreased that to a single chapter in my second novel. Not surprisingly, more readers continued reading the second book. My current work in progress gets to the good stuff on the first page. That’s where you should aim to be.
- There are a lot of books out there. With the ability to self-publish your own novel on Amazon, the world has been flooded with novels. If you don’t make yours stand out, the reader will move onto something else. When a first reader (we’ll talk about these magical people later) puts down my book to do something, I like to note when this happened and what made it easy to put down my book. Then I go back and work on that section to increase conflict.
- You’re not just the writer. Traditionally published books have a publishing company that handles everything from the cover design to the interior layout. The responsibility of choosing a cover design, promoting/marketing, interior layout, editing, etc. is solely on you. Knowing when to handle it yourself and when to hire a professional is a complicated hurdle to jump over, especially if you’re budget conscious. I like to format the interior layout myself, though it can be frustrating, while letting a professional handle the cover design.
- The book’s description on Amazon means more than you think. This is important enough to warrant an article in its own right. Suffice it to say, this is where the reader makes that penultimate decision. Yay or nay? A strong hook at the beginning of the description pulls the reader in and keeps them reading. I spent an hour forming the description for my first novel. It didn’t perform well. Now, I write the description and plug it into ChatGPT to help format it in a way that converts into sales. AI is better at studying trends and conversion techniques than I am, so I use it to my advantage. Utilizing keywords helps signify the genre, setting expectations. If your book isn’t selling, this is a good place to start.
- Nobody can buy a book they can’t find. Speaking of keywords. Yeah, they really are that important. When a reader searches for the next read to tickle their fancy, they type in keywords. Utilizing keywords that both summarize your novel and are desirable to readers is half the battle. Be careful. There’s nothing worse than a reader that was misled because the writer bent the truth about the genre. This is another area where I utilize ChatGPT to research keywords that will convert into sales.

- Readers absolutely judge a book by its cover. They say not to judge a book by its cover. Whoever said that obviously wasn’t in the publishing world. How do you think the reader got to the description page on Amazon? By judging your book by its cover. The cover needs to evoke the genre of the novel’s contents. This is an area where hiring a professional cover designer is worth the effort. I created my first cover using AI (yeah, I know). It was too busy and didn’t work as a thumbnail. Since most readers judge the cover in thumbnail form while scrolling through a list, it needs to work in that form. I hired a pro for my second book cover and was impressed with the conversion results. There are great options on Fiverr.
- Promote your book. Everything listed above? Guess what? It doesn’t matter if no one knows about your book. Start a newsletter, write a blog, get on social media, get an Advanced Reader Copy (ARC) team together, or try a paid ad. Sitting back and hoping readers stumble upon your book by accident is unrealistic, believe me, I know. I published my first book without any promoting or marketing. It performed accordingly.
- Marketing starts before publication. Just because you haven’t finished the book doesn’t mean you shouldn’t tell people about it. Tease your audience with glimpses into the book while you’re writing. I didn’t do this with my first two books. Now, I share my progress on social media, including hooks on TikTok that entice the reader. The reader magnet for my newsletter is tied to my novel, which is a good way to get readers that are already interested in your work excited. When the book is released, I’ll have a built-in audience.
- Find a good first reader or first readers. Do you have someone that will be brutally honest with you about the quality of your novel? First readers will discover things you missed. Things that would be embarrassing if discovered by the general public. I would suggest more than one because people have different skills when reading. One could be great with readability, while another catches typos, and a third catches that plot inconsistency you missed.
- Don’t wait. It’s hard to learn about the publishing world while sitting on the sidelines. If you’re waiting for permission to become a published author, by all means, consider this your direct invitation. I spent years letting the gatekeepers of the publishing world dictate my actions. Finally, I left the gate, and crawled over the fence, letting myself in.
Those are the lessons I learned from publishing my first two novels on Amazon. You will have a list of your own once you hit that publish button. I’m willing to bet a few of the lessons learned on my list also make it to yours. Your journey doesn’t end there, after all, a writer that stops learning stops growing. I’m currently delving into the critical world of an Advanced Reader Copies (ARC) team and a newsletter. These are two areas every writer, especially self-published, should learn about.
Don’t spend years in the literary version of Ground Hog Day before ending the cycle. I wasn’t an overnight success when I decided to self-publish. It took work. Work that made me a better writer. Every lesson on this list came because I stopped waiting for permission and started learning by doing.
Thanks for reading,
Stephen M. Roth